BIZ CONTENT WORTH READING
Frequently Asked Questions
Tricked Ya’.
These are some of the questions that WE ASK YOU.
Can you answer them?
This is the first step in getting to know how you and your business tick. We need the scoop. The more info, the better.
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Regardless of whether you are just starting out or have been around for awhile, you likely know this stuff.
This is the cocktail napkin scribble as your empire was formed!
If you haven’t quite formulated all of the details, we can help.
For now, we just want you to start thinking about your responses before we get together to chat.
Ready?
Take a Look at These Questions and Start Thinking!
On How You Got Here
1. What brought you to us? What made you decide that your content needed some help?
2. What is your brand’s overall purpose? ( Aside from profit, what specific impact do you want your brand to make on the lives of the client? Typically, this answer sits where what your brand offers and what your consumer’s deepest needs intersect.)
3. How do you believe that quality content can help you with that purpose?
On Knowing The Audience
4. Who is your target audience? Describe them as if you were describing a real person. What do they look like? How old are they? What is their income?
(Again, as much as you can tell us is especially important here.)
5. Which social channels do you believe that they frequent the most?
6. What topics and sources of information are most important to them?
7. What events matter to them and their lives? What kinds of entertainment do they take part in?
8. What problems would you like to help them solve?
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On Defining Brand
9. What is your brand voice? (Words like formal, informal, conversational, caring, humorous, light, etc.… are voice words).
10. What is the tone of your social media updates? Is it the same across the board? Do you want it to be the same? (If you were reading them aloud, how would you want them to be read? What famous person would best represent a voice over for your web content? Facebook posts? Tweets?)
11. What emotions do you hope to convey through your brand’s visuals and messaging?
On Planning Content Before We Write
12. Do you envision different types of content on different platforms?
13. What type of content best supports your content marketing mission?
14. What are the main content topics, categories or messages that support your brand? (Is there a topic or topics -- aside from the anything offensive --you would you like to avoid at all costs?)
15. What content delivers the most ROI for you?
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On Content Competitors
16. List a few of your competitors in order (include where you fit in the list). Within that list, who does what better?
17. Aside from this list, which companies do believe rock content? Who are your content creation idols? What companies have the voice that you are hoping for?
On Analyzing and Measuring
18. How do you expect to measure ROI and define success with content? What would be considered a success or a failure? Is it about $ or is it about something else?
Did We Miss Anything?
Feel free to include anything else that we haven’t covered or any questions that popped up as you were pondering these golden nuggets of thought.
And remember, we do the writing so no worries on you just slapping some ideas down.
You don’t judge our math, we won’t judge your grammar.